When Was Your Last Client FaceTime?
Technology has changed the landscape of business development. Business used to be done face-to-face, building a rapport with clients and consumers. In a culture obsessed with bringing back the old, time in front of clients has never been so important. Luckily for us all, Client FaceTime can have a new meaning.
Identified by Identity.
Modern consumers want to feel a personal connection with the brand they are buying from. One of the most effective ways to feed this connection is to create an identity for your brand. If you feel your brand's identity might need a refresh, try putting into practice a brand audit to better fathom where you currently stand.
- Who is your current audience?
- How do you offer your audience value?
- How are you currently visually presenting your brand personality?
- Does your brand emotionally connect with your audience?
- Are you telling your brand story and narrative enough?
- Are you telling your story in a simple way?
- Have you been consistent in presenting your brand's narrative?
- Do people understand what you offer easily?
- Are you actively speaking to your audience on their level?
- Are you treating your social media as brand "real estate?"
- Does your logo and message better personify your brand?
- Do your fonts and colors match your brand personality?
- Are you seeking necessary feedback from your customers?
- Have you organized all of your assets and preferences for consistency?
- Has your team bought into the brand identity?
- Are you relatable and transparent about the people behind the brand?
Be Seen.
Content is King! Consumers want more FaceTime with the people behind the brands they buy from. Social media has become one of the sharpest tools in the shed for businesses to build a personal relationship with its customers. I'm here to tell you this is your opportunity to bring the old Client FaceTime to the new era. Let you and your team be seen by being the face behind the brand's personality. Utilize channels such as Instagram and YouTube to get yourself out there and let consumers meet the minds behind their favorite products or services.
A drastically growing feature on Instagram is Instagram Stories. Stores are images or videos posted in 3 to 15 second increments and that disappear after 24 hours. As 80% of Instagram users watch at least 10 minutes of Instagram Story posts per day, Stories are the easiest tool to get FaceTime with you customers. Make sure to constantly repeat your brand's message, consistently speak to your audience on their level, and use these tools to ask for feedback from your fans.
FaceTime.
Yes, there is a reason I keep writing FaceTime in the same way Apple has titled it's storied video call software. As most every brand on the planet has done, you too should look at a brand like Apple for lessons on connecting with consumers. As the first brand to reach a $1 trillion valuation in 2018, Apple has done a indisputable job at creating a brand identity as well as sharing with consumers the people behind the brand, such as CEO, Tim Cook. Much like the SuperBowl, Apple has created a vastly growing audience that tunes in every September to see what new products and improvements Apple has delivered to it's consumers for the next 365 days. Millions of people tune in annually now to watch Tim Cook deliver the future of technology. Curious on how Apple delivers a brand personality that can be identified in almost every corner of the world? Use the brand audit question from earlier and answer them as if you were Tim Cook from Apple. Maybe your inner Tim Cook can inspire some big ideas for your own business.
Again, technology has transformed the landscape of business development, however face-to-face with your clients is one aspect that will never change. Get out there, create content, and let your customers get to know you and your brand. Also, it never hurts to go shake hands with your clients in person as well.
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